Sell The Problem
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- Item #: STP-1
We have all had sales attempts that just didn't materialize. Why? Until the prospect buys into the cost of the pain, the loss and the unwanted consequences of their current journey, they aren't going to invest in the cost of a solution. Recommendations are never implemented until the prospect determines that the cost of the problem is more painful than the cost of the solution. Learn the six steps of Problem Communication and watch your sales success SOAR.
